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Market Research Agency

BIMS was established in 2010, we operate in the MENA region with our headquarters based in UAE.
This is the Marketing Research Agency in data collection that aspire to work closely with client and their needs.
At BIMS, our aim is to be a strategic partner that fulfil client requirements rather just being a data supplier.

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MARKET RESEARCH SERVICES

CAPI

CAPI is used when the interviewer is carrying out face-to-face research, and utilizes a laptop, or more commonly a tablet or hand-held computer.

CATI

CATI stands for ‘Computer Assisted Telephone Interviewing’. It is an act of research that relies on an interviewer reading a questionnaire set up on a computer screen, before then inputting the participants answers as they go.

Mystery Shopping

Mystery shopping is a type of market research that uses a secret shopper to act as a true customer to evaluate the customer experience in-person, over the phone, or online.

CODING

Coding in market research is the process of grouping together open-ended responses based on similar words, sentiments, or ideas. Some may refer to it as “sentiment analysis” – it’s essentially the same thing.

Open coding is a common first step in the analysis of your
qualitative research and is often used as the initial coding
pass in Grounded Theory.

Axial coding in grounded theory is the second step of
coding that follows open coding.

Selective coding is the last step in grounded theory, where
you connect all your categories together around one core
category.

CODING

Open coding is a common first step in the analysis of your qualitative research and is often used as the initial coding pass in Grounded Theory.

Axial coding in grounded theory is the second step of coding that follows open coding.

Selective coding is the last step in grounded theory , where you connect all your categories together around one core category.