Our Team
- OUR TEAM-CEO
Teamwork makes the Dream works.
- CEO AND FOUNDER
MR. ANWER ALI
Mr. Anwer Ali, the founder of BIMS, has cultivated a profound interest in Market Research, which propelled him to establish the esteemed firm. Prior to founding BIMS, He garnered recognition as a distinguished lawyer in the Pakistan High Court. Additionally, a key position in a prominent construction company, further enhancing his expertise. Moreover, his illustrious career entailed serving as a sales manager in a reputable marketing firm. Boasting over a decade of invaluable experience in the field, He specializes in a wide array of Market Research domains, including customer satisfaction and loyalty studies, mystery shopping, brand and communication research, usage and attitude studies, as well as competitor intelligence, among many others. His unwavering commitment to excellence and profound knowledge in these areas have solidified his reputation as a leading authority. His academic background is equally impressive, comprising a Bachelor of Commerce degree and an MA in International Studies. These educational achievements have further equipped him with the necessary skills and insights to navigate the dynamic landscape of Market Research effectively. Mr. Anwer Ali’s multifaceted professional journey, coupled with his unwavering dedication and extensive expertise, position him as a prominent figure in the realm of Market Research.
- OUR TEAM-DIRECTORS
Teamwork makes the Dream works.
- MANAGING DIRECTOR
MONA ZAIDI
Mona is a marketing research professional with extensive experience in managing quantitative and qualitative studies across diverse industries. Her expertise spans various sectors, including banking, FMCG, medical, and Automotive giving her a comprehensive understanding of market dynamics and consumer behavior. With a proven track record in delivering insightful research outcomes, Mona’s hands-on experience as a Field Manager has equipped her with valuable skills in executing studies effectively. In her previous role, Mona successfully navigated the complexities of both B2C and B2B, demonstrating her versatility and adaptability. Her ability to understand and engage with customers and businesses alike has allowed her to gather valuable insights and provide strategic recommendations. With meticulous attention to detail and a deep commitment to delivering high-quality results, Mona consistently ensures that research studies are conducted with precision and accuracy. Mona’s wealth of experience, combined with her strong project management skills, makes her an invaluable asset in the field of marketing research.
- OPERATIONS DIRECTOR
PARVEEN AJAY KUMAR
Parveen is a highly accomplished market research professional, boasting an impressive tenure of over 15 years in the field. Through her extensive experience as a Data Collection Head, she has honed a deep understanding of both quantitative and qualitative research methodologies. Parveen’s expertise spans across a wide range of industries, including banking, FMCG, automotive, healthcare/pharmaceuticals, telecommunications, and retail, allowing her to bring a diverse perspective to her work. Her ability to navigate both B2C and B2B studies showcases her versatility and adaptability in meeting the unique requirements of different clients. With a proven track record of delivering exceptional results, Parveen is an invaluable asset to any market research team, poised to drive insightful and impactful outcomes.
- RESEARCH DIRECTOR
UMANG DOSANJH
Umang possesses over 5 years of professional experience managing international projects in the realms of quantitative and qualitative research. Her areas of expertise lie in the domains of consumer behavior, product testing, and retail. With her extensive background and specialized knowledge, Umang brings valuable insights and strategic thinking to any project she undertakes. Her proficiency in handling both quantitative and qualitative research methodologies makes her a valuable asset in the field of marketing research.
- FINANCE DIRECTOR
RASHIDA ZAFAR ALI
Rashida boasts a formidable decade-long professional journey, having amassed a wealth of experience across diverse industries, including banking, retail, and several others. Her expertise lies predominantly in the domains of finance and accounting, where she has demonstrated exceptional proficiency and garnered extensive knowledge. With a keen eye for detail and a comprehensive understanding of financial principles, Rashida is adept at navigating complex financial landscapes and providing invaluable insights and solutions. Her remarkable track record and expertise make her a highly sought-after professional in the field of finance and accounting.
- OUR TEAM-MANAGERS
Teamwork makes the Dream works.
- PROJCET MANAGER
SYED ZAIDI
Syed brings to the table an impressive tenure of over 5 years in the dynamic field of marketing research. Throughout his career, he has garnered invaluable experience working in a Marketing Research Company, where he excelled as a Data Collection Supervisor. Syed’s expertise extends across a diverse range of projects, encompassing both B2C and B2B. With a keen eye for detail and a deep understanding of market research methodologies, Syed has proven himself as a reliable and effective leader in his previous roles.
- PROJCET IN CHARGE
SANTO VARGHESE
Santo brings to the table a commendable track record, having accumulated over 3 years of
valuable experience in the field of marketing research. As a Senior Supervisor in his previous company, he played a pivotal role in successfully executing a multitude of qualitative and quantitative studies. Santo’s expertise lies in his proficiency in MS (Mystery Shopping), which have proven instrumental in capturing accurate and insightful data. Santo’s specialized knowledge, coupled with his ability to effectively manage and coordinate research activities, make him an invaluable asset to any marketing research team.
- QC IN CHARGE
SYEDA MEHAK
Mehak possesses an illustrious career spanning over 13 years, primarily focused on the realm of quality control. Throughout her professional journey, she has consistently demonstrated unwavering dedication and expertise in ensuring the highest standards of quality across various industries. With her extensive experience, Mehak has excelled in the role of QC Supervisor in her previous organizations, effectively leading teams and implementing robust quality control measures..