QUALITATIVE
- Solutions
QUALITATIVE
Qualitative research aims to get a better understanding through firsthand experience, truthful reporting, and
quotations of actual conversations. BIMS aims to understand how the participants derive meaning from their
surroundings, and how their meaning influences their behavior.
Not limited to the following :
- IN-HOME VISIT
- SHOP ALONG
- ONLINE COMMUNITY
- ETHNOGRAPHY
- FGD/MGD
- IDIS
- POWER LAB
- IMMERSIONS
