SERVICES
CAPI
CAPI (Computer-Assisted Personal Interviewing)
CAPI is used when the interviewer is carrying out face-to-face research, and utilizes a laptop, or more commonly a tablet or hand-held computer.
Quality Control
Quality Control in Market Research: Ensuring Precision and Reliability
The most important aspect of fieldwork is quality control. Therefore, quality assurance does not start with training interviewers but training all members of staff with regard to internalizing the importance thereof and with regard to each aspect of this subject.
Quality Control
Quality Control in Market Research: Ensuring Precision and Reliability
The most important aspect of fieldwork is quality control. Therefore, quality assurance does not start with training interviewers but training all members of staff with regard to internalizing the importance thereof and with regard to each aspect of this subject.
CATI
CATI (Computer-Assisted Telephone Interviewing)
CATI stands for ‘Computer Assisted Telephone Interviewing’. It is an act of research that relies on an interviewer reading a questionnaire set up on a computer screen, before then inputting the participants answers as they go.
Data Validation
Data Validation: Ensuring Accuracy and Integrity
DATA Validation is the process of checking and verifying your data quality and relevance.
Data Validation
Data Validation: Ensuring Accuracy and Integrity
DATA Validation is the process of checking and verifying your data quality and relevance.
Mystery Shopping
Mystery Shopping: Unveiling Customer Experiences
Mystery shopping is a type of market research that uses a secret shopper to act as a true customer to evaluate the customer experience in-person, over the phone, or online.
Online & Offline Data Collection
Data Collection: Bridging Online and Offline Realms
The online data collected through by sending emails, texts etc (usually interviews conducted online) is known as online data collection.
Online & Offline Data Collection
Data Collection: Bridging Online and Offline Realms
The online data collected through by sending emails, texts etc (usually interviews conducted online) is known as online data collection.
Observer
Observer Role: Unveiling Insights Through Watchful Eyes
Observer/observation market research is a technique which involves directly observing consumers or another target audience in their natural environment – for instance, watching how shoppers stop outside a fashion retailer, what they are drawn to in a window display and which direction they go after entering the store.
Coding
Writing computer programs for execution.
Coding in market research is the process of grouping together open-ended responses based on similar words, sentiments, or ideas.
Coding
Writing computer programs for execution.
Coding in market research is the process of grouping together open-ended responses based on similar words, sentiments, or ideas.
Data Entry
Inputting information into computer systems.
Data Entry deals with the collection, storage, and
organization of Data. It involved inputting data from electronic or non-electronic sources.
Quality Management System
Quality Management in Research: Elevating Standards
- Careful recruitment of respondents.
- Validation of the respondents recruited.
- Exclusion of respondents who participated in qualitative market research projects in the last 3 months.
- Exclusion of respondents who work in sectors sensitive to the project.
- Recruitment of respondents who are extroverted and imaginative.
- Exclusive use of the best moderators.
- Exclusive use of moderators who speak English to assure an understanding between the client and the moderator.
Quality Management System
Quality Management in Research: Elevating Standards
- Careful recruitment of respondents.
- Validation of the respondents recruited.
- Exclusion of respondents who participated in qualitative market research projects in the last 3 months.
- Exclusion of respondents who work in sectors sensitive to the project.
- Recruitment of respondents who are extroverted and imaginative.
- Exclusive use of the best moderators.
- Exclusive use of moderators who speak English to assure an understanding between the client and the moderator.